Terms of Service

Giorgio Profili S.r.l. · Last updated 27 July 2026

These Terms govern communication between you and Giorgio Profili S.r.l. (“we”, “us”), which operates a WhatsApp guest-messaging platform for short-stay accommodation businesses (including our own accommodation), when you message a WhatsApp business number connected to the platform. By messaging such a number you agree to these Terms.

The service

The platform lets accommodation staff communicate with their guests on WhatsApp — answering questions about bookings, check-in, directions, amenities and check-out. Staff may use an AI assistant to draft a reply; a human always reviews an AI-drafted reply before it is sent, and AI suggestions are provided “as is”.

Accommodation businesses use the platform under a separate service agreement with Giorgio Profili S.r.l. and are responsible for providing their guests with any notices and obtaining any consents required by applicable law (including the GDPR and Japan’s APPI, and notice that an AI assistant may help draft replies).

Platform accounts

There is no self-service sign-up. Accommodation businesses request access by emailing info@giorgioprofili.com. After we approve a request, we provision team accounts for the business’s staff and set up the connection together with the business, whose administrator links its own WhatsApp Business number through Meta’s Embedded Signup. To update the administrator’s Facebook account (Facebook ID) used for that connection, the business emails info@giorgioprofili.com. Account holders must keep their credentials confidential and are responsible for activity under their account. We may suspend or close accounts used in breach of these Terms or of the business’s service agreement.

Acceptable use

• Use this channel for genuine guest enquiries relating to your stay.
• Do not send unlawful, abusive, or fraudulent content.
• Do not impersonate another person or misuse the service.

Messaging and consent

We reply to conversations that you start. Standard WhatsApp terms and your mobile carrier’s charges may apply. You can stop the conversation at any time by telling us, or by blocking the number in WhatsApp.

Privacy

Our handling of your personal data is described in our Privacy Policy. You can request deletion of your data at any time — see our Data Deletion page.

Disclaimers and liability

The service is provided on an “as is” basis. Information sent over WhatsApp is for convenience and does not replace your booking confirmation. To the extent permitted by law, Giorgio Profili S.r.l. is not liable for indirect or consequential loss arising from use of this messaging channel.

Changes

We may update these Terms from time to time; the “last updated” date above reflects the current version.

Governing law

These Terms are governed by the laws applicable to Giorgio Profili S.r.l.’s place of establishment, without prejudice to any mandatory consumer-protection rights you have where you live.

Contact

Questions about these Terms? Email info@giorgioprofili.com.